geez, that was annoying! must have pulled and redone 6 times or more. but finally got it, and the advance works fine too.
for anyone else wondering: one of my issues is telling when i'm at TDC and have compression: feeling with the finger in spark plug hole 1, wait for the "pushing" feeling quite strongly in the period immediately before the notch gets to 0. i repeatedly got foxed by some amount of air moving near or after the wrong TDC.
secondly, i found one has to be really really precise in setting up the distributor drop, and go straight down without touching the sides as much as possible, and i think the angle of the slot is slightly less than 30 degrees (but i didn't have a protractor!). anyway, finally finally got it.
so now it's idling fairly well at 750! pretty major accomplishment. there are still some slight misses and irregularities in the engine, and it sounds like my power steering pump is going (though no problem turning the wheel -- maybe "just" a pulley), and the transmission fluid is leaking somewhere, but perhaps those are all for other threads? trying to keep this all tidy.
i also went ahead and replaced the radiator with a salvage yard one, which was almost straightforward compared to all this other stuff. but that's for another thread as well.
but basically, for this main issue -- i think we can declare victory and move on! thanks tim, a remarkable help you've been.